Web page tips

Please send us email if you have comments or suggestions. If you know of a page to be added here, let us know

Quickies:

• Use an appropriate TITLE.
• Use META tags.
• Have a brief description at the top of your pages.
• Use descriptive ALT tags.
• Focus each page. Put disjoint information on different pages.
• Include your keywords and phrases in your text.
• Submit your site to the search engines.
• Have a links page and put links to good related sites on it.
• Ask for reciprocal links.
• Ask your domain hoster for a periodic error log analysis or get a new domain hoster.
• DO NOT have an empty robots.txt file. Excite! and others interpret this as disallow all, instead of allow all like the specification says.

Starting points:

• Virtual Promote Especially good is the promotion toolkit about 1/2 way down the page. On the same site is a good list of the main search engines and what they are looking for. Also read about META tags. And use their Checklist when promoting your site.
• Rank This! Guide to Search Engines
• Northern Webs' Search Engine Tutorial

Tune-ups/checks:

• 
• - check server speed, page loading times, link checking, optimize GIFs, test HTML
• Meta Medic! - Checks the size and repetition of your META tags.
• Scrub the Web's META Tag Analyzer
• Position Agent
• AdResource
• Rank This! - check your ranking for FREE on 8 Search engines(1 at a time, checks the first 200)
• Scorecheck - check your ranking for FREE on 6 engines at once or pay for 15 engines with up to 4 URLs(checks the first 120 on some and lower on others)
• Self Promotion's Listing Checker
• Checks rankings on 11 engines (checks top 30) for a term.
• Yahoo's list of HTML validation and checkers
• WebPosition - downloaded software

META Tag discussions:

• Virtual Promote!'s
• Robot META tag
• Search Engine Watch
• AltaVista's usage of META tags
• Exite's usage(and non-usage) of META tags

Newsletters:

• WebPromote Weekly
• WebPosition's MarketPosition - monthly
• Web Site Journal
• whatUseek insider information
• NetMechanic News

Information:

• Stacking the Deck
• Submit It!'s site promotion primer
• Submit It!'s Search Engine tips
• ClickZ - A daily newsletter about the web. Some very good articles. You can access the archives though a link at the bottom.
• Submit It!'s Traffic Tribune Archives
• Register-It!'s Search engine tips
• Register-It! Marketing tips
• Did-it free tools
• Still to deal with
• JayDe's Online directory
• Focus Associates
• Channel 7
• Search Engine Watch
• Providers
• Hits to Sales
• Web Robots Page
• Rank This' other sources of info
• KC Public Library Search Engine comparison
• Improve your ranking with Infoseek
• HotBot FAQ: Results, Scoring, and Ranking
• Search engine secrets
• PromoteOne
• Scrub the Web stuff
• Ultimate Promotion
• NetMechanic
• w6
• Addit
• NetAnnounce
• Marketing Tips
• AllBusiness - help for small businesses
• GuestTrack - tailor content on the fly
• BeSeen.com - chat room, message board, quizlet, guestbook, quicknav, or hit counter
• LinkBot
• Search Engine Marketing, Web Marketing, Web site Design, WebPosition discussions

After you have your page ready, look at the list of submittal engines